See how our SEO services helped an appliance repair company get more calls and show up online. Read the full case study to learn more!
The Challenge
The appliance repair business faced several challenges:
- Limited Lead Generation: Despite being in business for three years, the company struggled to generate consistent, high-quality leads that would fuel growth.
- Reliance on a Single Channel: The company had been depending primarily on calls from a call center, leaving potential for more growth untapped.
- Expansion Goals: To expand locally and open a second location, the business owner needed a sustainable and scalable lead generation system.
The company recognized that they needed to adopt a more strategic and efficient marketing approach to meet their expansion goals.
The Solution
To address these challenges, we took a comprehensive approach that included both short-term fixes and long-term strategies. Here’s how we helped:
- Website Migration: To start the SEO process effectively, we moved the business’s website from GoDaddy Builder to WordPress. WordPress websites are more flexible, offering greater opportunities for optimization. It also provides an easier way to publish blogs and other content that help with SEO efforts.
- SEO Optimization: After migrating to WordPress, we conducted a thorough audit of the business’s online presence and implemented on-page and off-page SEO strategies to increase visibility in search engine results. This included keyword research, optimizing website content, and building high-quality backlinks to improve organic search rankings.
- Local SEO and 3-Pack Ranking: Understanding the business’s need to expand locally, we focused on enhancing local SEO efforts. By optimizing the Google Business Profile and targeting local keywords, we were able to successfully rank the business in the highly competitive local 3-Pack, increasing its visibility and making it easier for nearby customers to find.
- Website Traffic Increase: As part of our strategy, we worked on improving website traffic and achieved an impressive 400%+ increase in traffic. This growth in website visits directly translated to more opportunities for lead generation and customer conversion.
- Lead Generation Strategy: We designed and implemented a targeted lead generation strategy that included paid ads, email campaigns, and optimized landing pages. This allowed the company to capture leads from multiple channels and turn them into potential customers.
- Revenue Growth: As a result of the increased leads, calls, and website traffic, the business experienced a 30%+ increase in revenue, helping it to continue its growth trajectory and work toward its expansion goals.
- Conversion Optimization: To ensure the leads generated were high quality, we helped optimize the website for conversions. This involved improving the user experience and creating compelling calls to action to drive action from visitors.
The Results
After just four months of implementing our strategies, the appliance repair business saw remarkable results:
- 300% Increase in Calls: The business experienced a 300% increase in calls from potential customers, thanks to enhanced marketing efforts and more visibility in local search results.
- 400%+ Increase in Website Traffic: Through targeted SEO and content strategies, we increased website traffic by over 400%, bringing in more visitors and potential leads.
- 30%+ Increase in Revenue: The significant growth in calls, website traffic, and leads directly contributed to a 30%+ increase in revenue, allowing the business to reinvest in its expansion plans.
- Better Visibility: SEO improvements boosted the company’s online visibility, leading to more website traffic and calls from potential customers.
- Local 3-Pack Ranking: By focusing on local SEO, we successfully ranked the business in the local 3-Pack, which significantly boosted its presence in local searches and helped attract more nearby customers.
- Local Growth: The business started to see an increase in local customers, positioning it for a successful expansion to a second location.
- Scalable Marketing System: With a sustainable lead generation strategy in place, the business now has the ability to scale its marketing efforts and continue growing.
We specialize in helping appliance repair companies grow and achieve amazing results. If you’re ready to take your business to the next level, call us at 512-883-7071 or book a call today!
