Grow your appliance repair business with SEO & web design! See how we increased revenue by 30% in just 7 months for an appliance repair company in Austin, TX.
The Challenges
As with every client, there are similar challenges that can be faced. Growing a local business, especially something like appliance repair, requires a fundamental understanding of how getting leads online works today. Simply having a website (such as one built on WordPress or a website builder) is not enough. There are structures, rules, optimization, and other factors that need to be taken into account.
In addition, SEO doesn’t use a one-size-fits-all strategy to increase calls, messages, and rankings. For example, working on the website, blog, Google Business Profile (GBP), and other factors together with the right approach will have a much better effect than focusing on a single strategy. Around 90% of clients who come to Meetzizi for help say they’ve worked with SEO agencies in the past, but there was no noticeable improvement in their SEO efforts that could benefit them in 2025.
After identifying these challenges, and with the client eager to work with us, we identified the following problems:
Website Issues
- The website appeared outdated and lacked modern design elements.
- Service pages were unclear, making it difficult for customers to find what they were looking for.
- Key details about service areas and the brands repaired were not easily accessible.
- The website wasn’t appearing in local search results when people searched for appliance repair in Austin.
- Navigation was confusing and led visitors to pages with no relevant information.
- Call-to-action buttons were missing, leaving visitors unsure of the next steps.
- The website wasn’t mobile-friendly.
- 15+ additional factors impacting performance.
Local SEO Problems
- The business wasn’t appearing on Google Business Profile (GBP).
- Online business information was inconsistent across different platforms.
- They were not listed in key local directories, reducing visibility.
- There was no clear process for gathering and managing customer reviews.
- 27+ more issues affecting local search results.
Content Gaps
- The website didn’t have feature pages for well-known appliance brands like Samsung, LG, or Whirlpool.
- Location-specific pages for different Austin areas were missing.
- There was no content addressing common appliance repair issues.
- Trust signals such as testimonials and certifications were absent.
- The website didn’t have a blog to showcase expertise.
- 12+ more areas needing attention.
Technical SEO Issues
- The website lacked schema markup, which is important for search engines to understand business details.
- Images were not optimized, slowing down the site.
- The site structure and internal linking could be improved for better navigation.
- Page loading times were slow, affecting user experience.
- The site wasn’t fully optimized for mobile users.
- 22+ additional technical factors impacting site performance.
The Solution
After identifying the issues, we created a plan to improve everything including.
Website Makeover
- Redesigned the website with a modern look and mobile-friendly design.
- Simplified navigation with clear service, brand, and location-based pages.
- Added call-to-action buttons and trust-building elements like reviews and guarantees.
- Much more
Local SEO Optimization
- Analyzed top competitors and targeted local areas like Lakeway and Cedar Park.
- Optimized Google Business Profile with full details, updates, and photos.
- Implemented a system to manage customer reviews.
- Much more
Content Strategy
- Created dedicated pages for brand-specific repairs (Samsung, LG, Whirlpool).
- Built detailed service pages (Refrigerators, Washers, Dishwashers).
- Added local content for Austin-related issues and repair tips.
- Much more
Technical SEO Fixes
- Added schema markup and improved website speed.
- Optimized images, created an XML sitemap, and used geo-tagged images.
- Integrated Google Maps for better local visibility.
- Much more
The Results
After implementing these changes, the business saw amazing improvements:
- 300% Increase in Calls: The business’s revenue grew by over 300% in just a few months. More calls, website visits, and new customers helped them reinvest and expand their business.
- 1000%+ Increase in Website Traffic: With better SEO and helpful content, the website traffic increased by over 1000%, bringing in way more potential customers.
- Better Visibility: SEO improvements helped more people find the business when searching for appliance repairs, leading to more website visits and phone calls.
- More Local Customers & Growth: With higher rankings and more calls, the company started getting more local customers, helping them grow into new service areas.
- Scalable Marketing System: With a sustainable lead generation strategy in place, the business now has a reliable way to keep getting leads and growing in the future.
We specialize in helping appliance repair companies grow and achieve amazing results. If you’re ready to take your business to the next level, call us at 512-883-7071 or book a call today!