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GET FOUND FAST – BOOK MORE JOBS – GROW YOUR HANDYMAN BUSINESS
Google Ads for Handyman Services
Want your phone ringing with real leads? Our handyman Google Ads campaigns are built to get you noticed by homeowners who are actively searching for help!
- 100% Exclusive Leads
- Inquiries Within 24–48 Hours
- Built for Local Search
- Proven ROI with Clicks
Get up to 5X more leads by reaching customers actively searching for handyman.
Increase revenue by 60%+ with highly targeted ads that drive more calls and bookings.
Talk to a specialist 🙋♂️
Why Google Ads Work for Handyman Services
Google Ads are incredibly effective for handyman businesses because they connect you with homeowners searching for help in real time. Whether it’s fixing a leaky faucet or assembling furniture, people often turn to Google when they need quick, local assistance.
With Google Ads, your handyman services appear at the top of search results—right when potential customers are ready to book. This immediate visibility not only increases calls and leads but also helps build trust and authority in your local service area.
Monthly Ads Management
Our team handles everything behind the scenes to ensure your handyman ads appear when local customers are actively searching for your services.
Analytics & Report
You’ll receive clear, easy-to-understand monthly reports packed with actionable insights, key performance metrics, and expert recommendations.
Dedicated Account Manager
A real, experienced specialist will manage your campaign, answer your questions, and continuously optimize your ads for better results.
Our Handyman Google Ads Process
We follow a five-step strategy designed to generate high-quality leads
Research That Hits the Mark
Keyword Research
We identify high-converting search terms like “handyman near me”, or “door repair service”, and make sure your ads show up.
Ads That Convert
Click-Worthy Ad Copy
Our team writes powerful ad copy that gets attention. Each ad highlights your services, builds trust, and encourages users to take action.
Designed to Drive Action
Landing Page Optimization
We create landing pages that are mobile-friendly, fast-loading, and turn traffic into jobs. Clear calls-to-action help convert visitors into leads.
Set Up for Precision
Campaign Setup & Tracking
We implement conversion, call tracking, and detailed analytics from day one. You know what’s working and where your ad spend is delivering results.
Built for Long-Term Success
Continuous Improvement
With performance reviews, A/B testing, and budget optimization, we refine your campaigns over time. This lowers your cost-per-lead and increase job volume.
- Up to $3,000
- US $400
- $3,001 – $5,000
- US $600
- $5,001 – $10,000
- US $700 or 12% (whichever is higher)
- $10,001 and more
- US $1,200 or 10% (whichever is higher)
What setup includes
- Google Ads campaign setup
- High-intent keyword research
- Ad copywriting
- Call tracking setup
- CRM Integration + Marketing Automation ( if needed )
- GTM & conversion tracking setup
- Landing page optimization
- Retargeting campaign setup
- Up to $5,000
- US $600
- $5,001 – $10,000
- US $700
- $10,001 and more
- US $900
What setup includes
- Google Ads campaign setup
- High-intent keyword research
- Ad copywriting
- Call tracking setup
- GTM & conversion tracking setup
- Monthly performance report
- Landing page optimization
- 1 Dedicated account manager
Client Result
Local Handyman Service
In just a month, targeted Google Ads brought a surge in phone calls and lead forms resulting in a 35% year-over-year revenue boost.
Client Result
Multi-City Handyman Company
A full-funnel ad strategy over two months increased web inquiries and phone leads dramatically with 40% YoY revenue growth.
Client Result
Handyman & Home Repair Specialist
By combining optimized ad creatives with accurate call tracking, we helped this provider see a 43% revenue jump in just 3 months.
Useful Things to Read
Check out our blog for helpful tips, guides, and insights to improve your online presence and grow your business.
Google Ads for Handyman Services: Get More Leads, Book More Jobs
If you’re a handyman with top-notch skills but not enough jobs coming in, the problem isn’t your work, it’s your visibility. In today’s market, customers aren’t browsing bulletin boards or flipping through print directories. They’re searching Google with urgent intent:
- “handyman for drywall patch near me”
- “emergency handyman available today”
- “affordable handyman for small jobs”
And if your business isn’t showing up at the top of those search results, you’re invisible to the people who need your help most. That’s where Google Ads comes in. It’s the fastest way to put your handyman services directly in front of local homeowners searching right now.
Why Google Ads Works So Well for Handymen
With Google Ads, you don’t have to wait for referrals or word-of-mouth. You can actively pull in leads from people who are ready to book. These are high-intent searchers, people with broken cabinets, leaky faucets, or holes in their drywall—looking for someone to fix it today.
Unlike social media, which relies on interruption-based ads, Google Ads targets users actively searching for your service. That means better lead quality, higher intent, and faster conversions.
Common Problems with DIY Handyman Advertising
Many handymen attempt to run Google Ads themselves or hire generalist agencies—and quickly burn through their budget with little to show for it. Here’s what typically goes wrong:
- Broad targeting brings in people outside your service area
- Generic keywords lead to low-quality clicks that don’t convert
- Weak ad copy fails to grab attention or inspire trust
- No landing page means people bounce instead of booking
- No tracking leaves you guessing what works and what doesn’t
These issues don’t just waste money—they create frustration. That’s why working with a team that specializes in handyman advertising makes all the difference.
Real Results from Targeted Campaigns
Our proven Google Ads system for handyman services is designed to eliminate guesswork. We target your most profitable services (like TV mounting, small repairs, or door installations), filter by location, and show your ads to the people most likely to convert. Our clients typically see:
- 2–4x more local calls within 60–90 days
- Better ROI than generic lead-buying platforms
- Lower cost-per-lead through continuous optimization
- Fewer slow weeks, even in off-peak seasons
You’ll also get full transparency: tracked calls, form submissions, click data, and weekly performance insights.
From Click to Client: The Handyman Ads Funnel
We don’t just run ads—we build campaigns that work like a lead-generation engine:
- Precise Targeting – We narrow your audience by location, keyword, and service type.
- Compelling Ads – Click-worthy headlines and ad copy that speaks directly to the homeowner’s problem.
- Conversion-Focused Landing Pages – Designed to turn clicks into calls, with simple CTAs and fast load speeds.
- Tracking & Reporting – Know exactly where every dollar goes and how many leads you’re getting.
- Ongoing Optimization – We adjust bids, test new copy, and allocate budget based on what drives results.
This system works for both solo handymen and multi-location home service companies.
Why a Handyman-Specific Approach Matters
Generic marketing agencies might help you get some clicks, but they often miss the mark when it comes to the specific needs of a handyman business. They don’t understand how to craft compelling ad copy for services like “ceiling fan replacement” or why targeting “door jamb repair” might be more profitable in your particular service area. That’s where we come in.
Our campaigns are built specifically for handymen. We tailor everything—from targeting and copy to budget allocation—based on your local zip codes, your most profitable services, and the type of customers you want to attract. We also factor in your busiest and slowest seasons to ensure consistent lead flow year-round. Whether you’re looking to fill weekend jobs, boost weekday bookings, or land more full-scale home repair projects, our system is designed to match your business goals and scale with you.
Ready to Build a Lead Machine for Your Handyman Business?
Whether you’re starting from scratch or improving an old campaign, we’ll build a high-converting Google Ads system that helps you stop chasing leads and start getting booked.
FAQs
How can I reach local customers needing handyman services?
To reach local customers, your ads need to appear when people search for services like “faucet repair near me” or “handyman in [your city].” Google Ads allows for precise location targeting, showing your ad only to users in your service area. But to make every dollar count, you need expert keyword research, ad copywriting, and audience targeting—which is exactly what a specialized digital marketing agency provides.
What keywords should I use for my handyman business?
Effective keywords include terms like “furniture assembly service,” “emergency handyman,” or “fix drywall hole.” But success isn’t just about picking keywords—it’s about choosing the right ones based on local competition, search volume, and buyer intent. Agencies that specialize in handyman advertising use tools and data to find the terms that actually convert into booked jobs.
What is the difference between Local Services Ads and standard Google Ads for a handyman?
Local Services Ads (LSAs) appear at the very top of Google and allow customers to call or message directly from the ad. Standard Google Ads are text-based and link to your website or landing page. Both have value, but knowing when and how to use each format is crucial. A digital marketing partner can help you balance LSAs and Google Ads for maximum lead generation and cost-effectiveness.
How much does it cost to run Google Ads for my handyman business?
Budgets vary depending on your market, competition, and service offerings. Some handymen see great results with $500/month, while others in competitive cities may need to invest more. The key is managing the budget efficiently avoiding wasted spend, reducing cost-per-click, and increasing conversions. Agencies are trained to do exactly that, ensuring better ROI from day one.
How do I get started with Google Ads for my handyman business?
You can start by creating a Google Ads account, choosing keywords, writing ads, and setting up tracking—but if that sounds overwhelming, you’re not alone. Most business owners see better and faster results by working with a digital marketing agency that specializes in the handyman industry. They’ll handle the setup, optimization, and reporting—so you can stay focused on the work you do best.
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