How We Scaled a Local Auto Detailing Shop’s Revenue with Paid Ads, Driving Over 290+ Leads & a 10.5x ROAS!
The Challenges
- Low online presence, even with great customer reviews.
- Struggled to get steady leads for premium services like PPF and ceramic coating.
- Faced tough competition from other detailing shops.
- Wasted ad budget with low returns and needed better results.
This client wanted high-quality leads for their premium services, especially PPF, Ceramic Coating, and Window Tinting while improving brand awareness and increasing bookings.
The Solution
To solve these problems, we created a data-driven ad campaign using Google Ads and Meta Ads. Our goal was to reach the right audience, use effective keywords, and track conversions to maximize success.
Google Ads Strategy (Paid Search & Display)
- High-Intent Keyword Targeting – Focused on searches like “PPF near me,” “ceramic coating Baltimore,” and “auto detailing services.”
- Location-Based Targeting – Ads shown within a 15-mile radius of Baltimore to attract local car owners.
- Optimized Landing Pages – Custom pages with clear CTAs for more calls and form submissions.
- Call & Lead Form Extensions – Added call buttons for quick bookings and lead forms for service requests.
- A/B Testing on Ad Copy – Improved headlines and descriptions, like “Protect Your Car with PPF – Get a Free Estimate!”
- Retargeting Campaigns – Reached out to visitors who didn’t book, offering a limited-time discount.
This approach helped the auto detailing shop get more high-quality leads, improve brand awareness, and increase bookings while making the most of their ad budget.
Meta Ads Strategy (Facebook & Instagram)
- Targeting the Right Audience: We focused on car owners, auto enthusiasts, and luxury vehicle owners.
- Lookalike & Retargeting Audiences: We used data from Google Ads and website visitors to create highly targeted audiences for better results.
- Engaging Creatives & Video Ads: We ran before-and-after videos of PPF and ceramic coating applications to show the real value of these services.
Tracking & Optimizing for Better Results
- Google Analytics & Meta Pixel: We installed tracking tools to measure leads, phone calls, and bookings.
- Lowering Cost-Per-Lead (CPL): We reviewed ad performance every week, pausing low-performing ads and shifting the budget to the best-performing ones.
- Scaling Winning Ads: We increased the budget for successful ads, bringing in more quality leads at a lower cost.
Google Ads Performance:
- Clicks: 2,830
- Total Cost: $7,970
- Leads & Calls: 141 (76 lead forms, 65 phone calls)
- Cost Per Lead: $56
- Return on Ad Spend (ROAS): 10.5x
Facebook (Meta) Ads Performance:
- Reach: 120,000+ people
- Leads Generated: 140+
- Cost Per Lead: ~$26
- Increase in Bookings: +35%
- ROAS: 6.5x
Key Takeaways & Business Growth
- Smart audience targeting and data-driven ads
- A/B testing and improving ad creatives
- Retargeting website visitors and social media users
- Adjusting bids to lower lead costs
Impact on Business
- Increased brand awareness and local customer engagement
- More bookings for high-ticket services like ceramic coating and full detailing
- A scalable ad strategy for long-term business growth
This case study shows how the right ad strategy helped a local auto detailing shop get 290+ leads, lower costs, and boost bookings, all while making the most of their ad budget.