Case Study

How We Achieved 7X Growth in the Jewelry Niche

How Jewelry store increased sales by 130% through facebook & google ads.
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Metrics Improvement

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Key Metrics

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Average CTR:

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Brand Overview

A premium jewelry brand specializing in high-quality lab-grown diamond rings, wedding bands, and fine jewelry pieces, offering sustainable and affordable luxury for modern consumers.

Read how Jewels boosted brand awareness and achieved 6.42X ROAS with high-intent ad campaigns. See the full case study and results.

The Challenge

The online jewelry market is crowded, making it difficult to stand out and attract potential buyers.

Key Issues

  • Low brand awareness among target buyers.
  • Struggling to highlight the benefits of lab-grown diamonds.
  • High ad costs with low conversions.

The Solution

Increase brand awareness and boost sales by reaching high-intent shoppers with targeted digital campaigns.

  • Created tailored ad campaigns targeting high-intent audiences.
  • Targeted High Intent Audiences like lookalike, luxury engaged shoppers etc. 
  • Focused on emotional and aspirational messaging for Diamond Earrings, engagement and wedding jewelry.
  • Highlighted unique selling points of lab-grown diamonds: affordability, sustainability, and quality.

Implementation

Executed multi-platform campaigns across Google and Facebook to maximize visibility and conversions.

  • Multi-platform campaigns on Facebook and Google.
  • Dynamic retargeting ads, seasonal promotions, and emotional storytelling.

Campaign Types

  • Dynamic Retargeting Ads – Re-engaged visitors with personalized product recommendations.
  • Seasonal Promotions – Timed campaigns for Black Friday and Christmas sales.
  • Engagement Ring Campaign – Targeted couples planning proposals.
  • Advantage + Shopping Ads – Leveraged AI-powered optimization for better performance.

Ad Creative Highlights

Screenshot showing high-performing Facebook ad copy for jewelry store ads.
Screenshot of jewelry ads copy used in Facebook advertising campaigns.

Results & Performance Metrics

  • Ad Spend: $22,000
  • Duration: September 2024 – December 2024 (4 months)
  • Revenue Generated: $144,000
  • ROAS: 6.42x

Key Performance Indicators

  • Impressions: 5,219,240
  • Engagements: 10,000+ (likes and comments)
  • Average CTR: 4%
  • Link Clicks: 17,000
Screenshot of key Facebook ad metrics for jewelry store ads campaign.

Results Comparison

Our strategic ad campaigns transformed the brand’s performance, delivering a remarkable increase in visibility, engagement, and revenue. The before screenshot shows low brand awareness and high ad costs with minimal conversions. In contrast, the after screenshot highlights a significant boost in impressions, click-through rates, and a 7X return on ad spend (ROAS), proving the effectiveness of our targeted jewelry store marketing approach.

Before

Screenshot of jewelry store performance before running Google and Facebook ads.

After

Screenshot of jewelry store performance after implementing Google and Facebook ads.

Conclusion

By implementing a well-structured jewelry advertising strategy, the brand successfully increased visibility, attracted high-value customers, and achieved a strong return on investment. The combination of targeted audience selection, compelling storytelling, and platform-optimized campaigns proved essential in driving results.

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