Read how Jewels boosted brand awareness and achieved 6.42X ROAS with high-intent ad campaigns. See the full case study and results.
The Challenge
The online jewelry market is crowded, making it difficult to stand out and attract potential buyers.
Key Issues
- Low brand awareness among target buyers.
- Struggling to highlight the benefits of lab-grown diamonds.
- High ad costs with low conversions.
The Solution
Increase brand awareness and boost sales by reaching high-intent shoppers with targeted digital campaigns.
- Created tailored ad campaigns targeting high-intent audiences.
- Targeted High Intent Audiences like lookalike, luxury engaged shoppers etc.
- Focused on emotional and aspirational messaging for Diamond Earrings, engagement and wedding jewelry.
- Highlighted unique selling points of lab-grown diamonds: affordability, sustainability, and quality.
Implementation
Executed multi-platform campaigns across Google and Facebook to maximize visibility and conversions.
- Multi-platform campaigns on Facebook and Google.
- Dynamic retargeting ads, seasonal promotions, and emotional storytelling.
Campaign Types
- Dynamic Retargeting Ads – Re-engaged visitors with personalized product recommendations.
- Seasonal Promotions – Timed campaigns for Black Friday and Christmas sales.
- Engagement Ring Campaign – Targeted couples planning proposals.
- Advantage + Shopping Ads – Leveraged AI-powered optimization for better performance.
Ad Creative Highlights
Results & Performance Metrics
- Ad Spend: $22,000
- Duration: September 2024 – December 2024 (4 months)
- Revenue Generated: $144,000
- ROAS: 6.42x
Key Performance Indicators
- Impressions: 5,219,240
- Engagements: 10,000+ (likes and comments)
- Average CTR: 4%
- Link Clicks: 17,000
Results Comparison
Our strategic ad campaigns transformed the brand’s performance, delivering a remarkable increase in visibility, engagement, and revenue. The before screenshot shows low brand awareness and high ad costs with minimal conversions. In contrast, the after screenshot highlights a significant boost in impressions, click-through rates, and a 7X return on ad spend (ROAS), proving the effectiveness of our targeted jewelry store marketing approach.
Before
After
Conclusion
By implementing a well-structured jewelry advertising strategy, the brand successfully increased visibility, attracted high-value customers, and achieved a strong return on investment. The combination of targeted audience selection, compelling storytelling, and platform-optimized campaigns proved essential in driving results.